UX Research/ UI Design
Conceptual project - with two other group members Bhawana Jain and Neha Bharti. Guided by Assistant Professor Ms. Surbhi Ahuja
Loud Aloud, an app designed for both parents and their children where they can break taboos and talk to their kids about uncomfortable topics like:
puberty, menstruation, gender spectrum, relationships, safe sex etc.
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An app where parents can also hand over phone to their child.
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Parenting app


Process Followed

Parent's Say
Few parents from tier 1 and tier 2 cities were interviewed to understand curious questions of kids.

Secondary Research
Reasons for the strong need of it





Studied three existing parenting apps to understand what features would best connect to parents and kids
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Parentune is an app which is followed widely for parenting tips
Current apps study
Persona Avatars
A set of parents and kids were studied by doing ethnographic research, observation and in-depth interviews.
This led to better understanding of their outlook and form user persona avatars in form of scaling










Empathy map

Features

Scenario Board




User Flow

Information Architecture

Visual Design
Logo
Font
Open Sans





Colour Palette

Hi-Fi Wireframes

The app offers discussions over topics relating to kids of selected age of the child.
Expert advice from an expert panel, parents can put forward their questions to them.
It also lists events happening in town which might be of interest for selected age group.
One can also bookmark any topic, discussion, event, answer to a question for referring later.
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Parents can also form communities as per their societies and kid's schools, to communicate better with fellow parents.
Link to interface video: https://youtu.be/rddixE94iDo
Child Mode on
The complexity of content is customised as per the age group


User Testing
Set of parents were then asked to review the app in Adobe XD prototype model for their feedback and further iterations.


Business Model

The app is under construction and further work is in progress