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UX Research/ UI Design

Conceptual project - with two other group members Bhawana Jain and Neha Bharti. Guided by Assistant Professor Ms. Surbhi Ahuja

Loud Aloud, an app designed for both parents and their children where they can break taboos and talk to their kids about uncomfortable topics like:

puberty, menstruation, gender spectrum, relationships, safe sex etc.

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An app where parents can also hand over phone to their child.

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Parenting app

Process Followed

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Parent's Say

Few parents from tier 1 and tier 2 cities were interviewed to understand curious questions of kids.

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Secondary Research 

Reasons for the strong need of it

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Studied three existing parenting apps to understand what features would best connect to parents and kids

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Parentune is an app which is followed widely for parenting tips

Current apps study

Persona Avatars 

A set of parents and kids were studied by doing ethnographic research, observation and in-depth interviews.

This led to better understanding of their outlook and form user persona avatars in form of scaling

 

Empathy map

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Features

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Scenario Board

User Flow

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Information Architecture

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Visual Design

Logo

 

Font

 

Open Sans

 

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Colour Palette

 

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Hi-Fi Wireframes

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The app offers discussions over topics relating to kids of selected age of the child.

Expert advice from an expert panel, parents can put forward their questions to them.

It also lists events happening in town which might be of interest for selected age group.

One can also bookmark any topic, discussion, event, answer to a question for referring later.

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Parents can also form communities as per their societies and kid's schools, to communicate better with fellow parents.

Link to interface video: https://youtu.be/rddixE94iDo

 

Child Mode on

The complexity of content is customised as per the age group

User Testing

Set of parents were then asked to review the app in Adobe XD prototype model for their feedback and further iterations.

 

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Business Model

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The app is under construction and further work is in progress

© 2021 by Pranati Mathur

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