
User Experience Designer
An explorer by heart, designer by profession. My skillset has a blend of Design Research and UX with a background in Product Design (physical hardgoods products).
I find it exciting to understand a product's consumer connect and how it can be crafted to deliver an empowering and enriching experience to the user.
The latest projects are uploaded at pranatimathur.com
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The projects shown below are the few archived ones
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Projects
- NIFT Library
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- Delhi Metro
- Vaseline body lotion
- Piplocs
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- Illicit Drugs and Policies
- Zivame
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- Tyre tube Bags
UX/ UI
- Parenting app (Loud Aloud)
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Hardware
- Footrest
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- Compact LED
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- Hand Knitting Cluster
Experience
2018-2020
Masters of Design,
National Institute of Fashion Technology, Delhi
Pursuing specialization in user experience and design research
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2019
May-July
Future Factory, Mumbai
UX Intern
Worked as a UX Researcher and Designer
Conducted a user testing research to improve a website's experience and engagement.
2016-2018
INDIAN INC., New Delhi
Design Resource (Hardgoods)
Worked for U.S., U.K. and Australian clients like Cost Plus, Oliver Bonas, Christmas Tree shop, Albi, Bed Bath Beyond, Juliska, etc.
Created trend-boards and designs for 10+ buyers' look and ensured that the selected design is developed into the finest finished product.
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2015-2016
GLOOB INTERIOR DECOR, Mumbai
Product Designer
End-to-end management of office furniture brand ‘Elestro’ . Successfully designed, developed and installed products for 10+ emerging economy offices.
Projects
Delhi Metro
Vaseline body lotion
Piplocs
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Tyre tube Bags
Compact LED
​
Hand Knitting Cluster
Parenting app
(Loud Aloud)
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Zivame
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Illicit Drugs and Policies
NIFT Library
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Experience
2021 - Present
SIXT Research and Development, Bangalore
Senior Product Designer
Redesigning the car rental experience for specific geography to create a behavioral switch towards a digital platform to keep the organisation ahead of the curve
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2020 - 2021
Classplus, Noida
Product Designer
Worked as a Product Designer for an Edtech SAAS product and a B2C platform - Classplus Lite, for achieving the best feature flows for both the products
2018-2020
Masters of Design,
National Institute of Fashion Technology, Delhi
Specialization in user experience and design research
It is a user-centric research-based course
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2020 January - March
GlaxoSmithKline, Gurgaon
Design Research Intern
Worked with innovation marketing teams to leverage design thinking and user research by developing a strategy tool for the lean innovation process
Led a visual brand language guidelines project for building Horlicks brand book
2019 May-July
Future Factory, Mumbai
UX Intern
Worked as a UX Researcher and Designer
Conducted user testing research to improve a website's experience for more engagement and footfall of clients and employee candidates
2016-2018
INDIAN INC., New Delhi
Design Resource (Hardgoods)
Worked for U.S., U.K. and Australian clients like Cost Plus, Oliver Bonas, Christmas Tree shop, Albi, Bed Bath Beyond, Juliska, etc.
Created trend-boards and designs for 10+ buyers' look and ensured that the selected design is developed into the finest finished product.
Collaborated with 50+ vendors to maintain a clients’ portfolio repository.
Added 10+ vendors to Indian Inc. vendor base.
2015-2016
GLOOB INTERIOR DECOR, Mumbai
Product Designer
End-to-end management of office furniture brand ‘Elestro’ . Successfully designed, developed and installed products for 10+ emerging economy offices.
