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Megatrends 20/21

This project is part of the NIFT VisionNext Youth Megatrend initiative for 20/21 Trend Forecast. This work has been completed under the guidance of Dr. Kaustav Sengupta (Expert Futurist and Colour Forecaster) and Dr. Shalini Sud (Forecasting Expert) along with insights shared by students of four NIFT centers over a period of six months.

The megatrend study compiled here is De-activate, to be followed by fast pacing lives. It has three sub-stories.

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In the fast paced chaotic and hectic modern life, millennials and gen Z are working longer than ever.

Excess of information, excessive platforms to check, binge watch till eyes turn red, constant social media posts, anxiety of meeting deadlines, has caused a dire need to take a break and relax the mind. This has insisted to give self a break from busy schedules to reflect upon the world we are creating for ourselves as well for others. Conscious dis-connect and time for self is considered as a must and a valued commodity

Siesta Feast

Siesta Feast

Social and work issues often encroach on per-determined sleep hours. With so much screen addiction, anxiety issues, and frequent traveling, its getting a task to stick to a sleep routine and get sound sleep. In the pursuit of finding mental rest, people are investing in products that help them sleep better quickly, whenever they are able to pull out time. Power naps, office break naps are getting more popular then ever before.

1) https://napflix.tv/; 24-09-2019    2)https://www.wellhomeglobal.com/news/Yelo-Spa-Nicolas-Ronco-franchise-spa-sleep/334950     3) Instagram post; @sleepyhead; 25 -09-2019  
4) https://www.refinery29.com/en-us/2018/10/214894/sleep-coaching-for-adults-trend; 12-10-19    5)https://casper.com/glow-light/; 4-11-2019     6) IANS;Aug21,2019; 25-09-2019    7) https://www.adnews.com.au/news/ikea-puts-australians-to-sleep-with-the-slow-tv-channel; 24-09-2019      8) https://www.goodhousekeeping.com/health/wellness/g22654630/best-sleep-inducing-products/; 4-10-2019

Sleep in conversations/ social media/ posts/ advertisements

These Instagram posts from 2019, talk about the issue of sleep deprivation and happiness looked forward to post a sound sleep. Most of the millennial are unable to get their perfect sleep the way they desire it. A good sleep is connected with bliss. Sloth - an animal associated with lethargy is gaining popularity as an icon in print and social media as youth aspires to be relaxed like a sloth. The millennial wants to shut off their anxieties with shutting their eyes to bed and fall asleep in seconds as the time is already less amid the busy schedules

Key Tags

// Sound Sleep
// Quick naps
// Soothing
// Snooze mode
// Slounge
// Sleep-fix
// Post sleep happiness
// White noise
// Sleep coach

Gadgets and apps

Tech and sleep will form a woven bond to give better sound sleep patterns

1) Livemint       2) apps.apple.com     3) Philips smart sleep analyzer     4) Nokia sleep analyzer
 

1) Dreem head band      2) Philips smart sleep     3) Neuron intelligent eye mask     4) Whitings lamp with alarm clock     5) Ostrich travel pillow

Key Takeaways

// Sensors to track your sleep-connected with smart-phone app to keep one equipped and aware of their sleep analysis will increase.

 

// Devices for treating sleep disorders and making them fall sleep within seconds


// Hybrid devices - with alarm clocks, sleep scores and white noise connected with smartphone for customizations


// Sleep monitoring travel accessories - for reducing snoring, eye masks with sensors, white noise travel pillows etc.


// Sleep enhancing supplements

 

Interiors

Spaces take a sleep friendly warm form

1) Blackout shades; Etittude organic bedding      2) Urbanpod capsule hotel, Mumbai      3) Casper Glow light       4) Philips Somneo       5) Google office Sydney        6) Nap-pod in Google headquarters 

Key Takeaways

// Sleep significance in office spaces


// Lighting: Warm wavelength colour palette 


// Dark curtains, cozy interiors in bedrooms


// Quieter home; Acoustic proof panels and tapestry


// Sleep inducing diffusers


// Sleep experiential zones

 

Be-YOU-tiful

Be - you-tiful

Taking more time to pamper and appreciate yourself - for enhancing the glow both inside out to make life more healthier and happier. Relaxing timeless - defying age cosmetics which act as de-stressing tool to maintain self in hectic lives. Treating oneself and even their pets breaks the monotony of busy schedules to assure one of breathing a life they have earned for. Investing in such cosmetics gives a feeling of luxury with well-being and assurance of hand-picked locally sourced ingredients.

Take-care conversations/ social media/ posts/ advertisements

These Instagram posts and images from 2019, talk about the need for treating yourself with relaxation and cosmetics which de-stress you from your frantic lives. The millennials and GenZ are looking for holistic approach towards skincare, not just to appear good for a short-duration but more importantly feel good about own skin.

Key Tags

// Glow inside out

// De-stress
// Treat yourself
// Relaxing
// Mindful Beauty
// Emotional well-Being
// Mood-enhancing
// Healing
// Stress-fix

Beauty and Cosmetics

Key Takeaways

// Marketing and branding spree around soothing and anti-stressing effect.


// Mood enhancing and wellness on the forefront


// Organically made cosmetics with slow applicative process rather than quick fixes


// Beauty care cosmetics for pet grooming


// Cosmetics healing skin damage due to stress

 

Mind-Gumption

Mind-Gumption

Careful-consumption has made consumers aware of giving their consumption pattern of a product and service a closer look for longevity. But frantic world of fast-pace lives is still making people feel the urge to step back and start enjoying life, being conscious of sensory profusion. Today every platform - virtual or real is filled with overload of choices making one perturbed and insist looking for mental and emotional calmness.

1) Zen floating co.    2)Amazon.com     3)New York Times- posted in 2017; 4-12-2019  4)https://edition.cnn.com/2018/07/18/health/india-delhi-happiness-classes-intl/index.html; 4-12-2019
5) https://stormotion.io/blog/how-to-make-a-meditation-app-like-headspace/; 4-12-2019      6)https://www.indiatoday.in/education-today/news/story/delhi-schools-are-bursting-stress-with-happiness-classes-1574499-2019-07-28
7)Instagram;@mindfulnessindiasummit; 28-8-2019 8)Instagram ad; oasis by vajor; 20-10-2019

Mindfulness conversations/ social media/ posts/ advertisements

Events and Experience spaces

These Instagram posts and images talk about carefully choosing about what is being offered to the mind. It is also about positive way of processing it and nurturing self further in the right direction for growth.

Key Tags

// Emotional calmness
// Mindful
// Happiness quest
// Dive within
// Workshops
// Zen
// Mental wellbeing
// Mind feed

1)https://www.indiatoday.in/education-today/news/story/delhi-schools-are-bursting-stress-with-happiness-classes-1574499-2019-07-28       2)Instagram ad; oasis by vajor; 20-10-2019   3)Instagram;@mindfulnessindiasummit; 28-8-2019     4) Anonymous    5)Instagram ad; Zostel; 20-10-2019

1)Instagram post;@inspirationspace.co     2) http://edusoil.weebly.com/ 4-12-2019 3) Instagram post; @sleepyhead; 25 -09-2019      3) https://time.com/5622094/what-is-niksen/ ; 1-12-2019

Key Takeaways

// Events and workshops revolve around the power of mind

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// Experience zones tailored to reflect upon self, see within, enjoy living in the moment, and slowing down


// Retail sectors organizing handcrafted workshops, story-telling and detoxing meet-ups to attract consumers


// Mental health well being and conversations giving rise to easily accessible therapy centers/ happiness classes


// Mindfulness summits, events, meditation spaces, become part of office spaces


// Growth in digital apps and spaces to keep anxiety away and  increase the calm

 

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