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Packaging Design

Vaseline Moisturizer

Vaseline moisturizer

Vaseline moisturizer bottle of 300ml was redesigned to make it more user friendly and attractive.

A lot of competitive brand study and research via questionnaires was undertaken  for redesigning this packaging.

Conceptual classroom project

 

Packaging.png

To make this packaging more desirable

 

Design Philosophy

 

Design Strategy

 

Giving this packaging more elegant and appealing form.

Make it user friendly

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A market survey was conducted which conveyed how the packaging can be more beckoning if it is more like a delicate female figure

 

Inspiration

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Female contemporary dance pose silhouettes

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blend of Elegance and feminism

inspiration 1.png

Form generation

Form generation.png
Vaseline packaging 1.png

© 2021 by Pranati Mathur

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